Sunday, 26 February 2012

Expose Yourself Like Madonna

The moment that Madonna was declared as the halftime actress for Super Bowl XVLI,   I told everybody that Madonna will go out on tour in 2012.  And, as announced the day after the Super Bowl, Madonna is introduction her first world tour since her Sticky & Sweet Tour in 2009.  How did I know she'd go on tour? The very last time the halftime performer that was not also on tour or going on tour was Prince in 2007.  Each single artist, from The Who, The Black Eyed Peas, and The Rolling Stones, all took benefit of the promotion bump that comes from being part of a worldwide television occasion.  A divide event like the Super Bowl is a great platform to sell extra tickets or re-start caught up ticket sales.  On a lesser scale, a bump in visibility can fuel growth of a startup.

In terms of visibility, Madonna's halftime show it about as big as it gets.  With over 110 million audience, nearly 1 in 3 people in the US were watching the game and more people were watching Madonna's halftime show than the game itself.  Almost 4 years since her last album and 3 years since her last tour wrapped up, it's the ideal instant to hurl Madonna into the headlines.

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